Archive

This page contains the archive of all of the posts on this site. If you are looking for a specific topic, I would suggest you use the search function to the right.


The promise of online dating?

Are you in a serious relationship or married? If so, how did you meet your spouse or partner? I work with a lot of young single people and most, if not all, of them have tried online dating. Some of them are young enough that the idea of not using online dating sites is incomprehensible. […]Read More »

The changing customer base

Lately I’ve been hearing a lot about the impending retirement surge caused by baby boomers finally leaving the workplace and how it will affect changes in the tech industry. The combined worth of this market segment is roughly in the $2 trillion bracket. That’s a lot of disposable income—and a lot of freed-up time for […]Read More »

Digital Twins

Do you have a digital twin? The concept first formed on consumer sites like Yelp, but it’s becoming a catchphrase in marketing and sales. The idea is that dedicated users of sites like Yelp eventually notice that there are other users whose tastes, interests, and “favorites” match their own. These digital twins do not “know” […]Read More »

Savings from your input cost

There is a reason that the percentage in this question is as high as it is. Sure, it would sound less scary and more reasonable if I asked you how you could cut your price by 5 percent, or maybe 8 percent, but that would be missing the point. If you want potentially game-changing moves […]Read More »

Looking at information and ideas

My wife is famous for being a little frugal. She once routed me and our son Logan from Las Vegas to Phoenix to Los Angeles and finally to San Jose because she could save twenty bucks each over the nonstop fare. Kind of nuts, right? But if I’m honest I have the same mind-set in […]Read More »

Develop...then design later?

In the traditional R&D process, the product is developed and then handed off to the design team to “wrap” it and make it look pretty. The drawback is that this approach is out of date; in the last ten years consumers have become much more design-savvy. Consumers want functional, usable design that highlights ease of […]Read More »

In-house or Outsource as Needed?

What is your organization’s philosophy about design and development? Do you keep everything in-house, or do you outsource as needed? There are two schools of thoughts on this. By keeping the design process in-house, a company can build a sense of continuity and cohesion that links the entire family of products together in a satisfying […]Read More »

Is The Project Worth Pursuing?

What are your criteria for deciding that an idea is worth pursuing? We all have our own set of selection criteria, the first of which is usually looking for profits. However, selecting a course of action based solely on ROI can be limiting. If you are doing something really innovative, how on earth can you […]Read More »

The Battle for Customers

Odds are that you and your competitors are actually competing in two distinct ways. The obvious battle is the one to win customers from each other. The less obvious, but equally important, one is the battle for the resources required to produce your product. In chapter 2, we touched on the concept of unexpected jolts, […]Read More »

Designing over the competition

No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving, how our customers are changing, and what we need to modify in […]Read More »

Make it Happen, First!

A few years ago I saw a website offering a product called After the Rapture Pet Care. It claimed to offer a service for Christians concerned about the welfare of pets that would be left behind after the Day of Judgment. Subscribers were promised a network of non-Christians who’d swoop in, collect pets, and promise […]Read More »

Stay Relevant— The Changing Nature of Products

Do you sell atoms or bytes? Do you think that your answer could change over the next five years? Think about Amazon and the Kindle. Jeff Bezos asked, What is my role going to be if the nature of books changes? He realized that to stay relevant and necessary his company needed to retain control […]Read More »

That Sputnik moment

On October 4, 1957, Russia launched a beach-ball-sized satellite named Sputnik, which orbited the Earth in just over ninety-six minutes. The previous frontrunner in the space race, the United States, was now the runner up. Our only competitor had trounced us, seemingly out of nowhere. A month later the Russians sent up Laika, a small […]Read More »

Finding Ways to Offer Underused Resources

I’m an innovation guy. It may not say so on my business card, but that’s what I do. I encourage people, whether inside HP or in my meetings with customers around the world, to accept that they and their product are going to have to change. No matter how popular and successful your work is, […]Read More »

The zero-tolerance consumer

The designers and engineers who work at HP face many challenges in getting their ideas signed off on. It’s a long process from an idea to a finished prototype. Before any product can hit the market, it faces one final test. I take the prototype home, give it to my wife, and say, “Tell me […]Read More »

The Benefit of Being Strategically Disliked

The flipside to any positive emotional connotation or connection is a negative one. If you are inspiring enough such that some people love what you are doing, odds are you are going to be inspiring others to dislike your product with an equal passion. Plenty of companies trade on the fact that they represent something […]Read More »

Extract Value from Old Assets

Magazine publishers are in the same predicament as the book-publishing and recording industries before it. How do you keep your customers believing that your content is worth paying for when there is endless free content available on the Internet? Some fashion magazines are experimenting with making their print issues feel like “must-buy” items; Bazaar and […]Read More »

Products that make customers say, "I did this!"

Do you need to have a finished product in order to make a sale? Is there any way that not offering a finished product would actually give you an advantage, or even become a selling point? Suppose that your manufacturing costs appear to have gotten as low as they can without sacrificing quality. Even if […]Read More »

Is it foolish to continue an obsolete product?

What would you have to do to make your company, and its product, so essential to your customer that they would refuse to let your business die? Imagine that kind of passion for what you do. Imagine a customer base so emotionally invested in the unique characteristics and qualities of your particular brand that they […]Read More »

Weak Signals

“Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the future, even if they themselves don’t know it yet. If you pay attention to […]Read More »

Typing Instructor: Forget the obvious solution

One of the first products I created as a software developer was a touch-typing program called Typing Instructor. This was back in 1985, and at that time there was no such thing as a standard PC. Instead you owned a specific brand and had access to the programs that had been written specifically for that make, […]Read More »

Know that your customers' needs will change

A big part of my business is being aware of, and responding to, the life cycles of my industry and my customers. Some of these are easy to see; you only need a cursory understanding of the effect of OPEC on gas prices in the early ’70s to understand why cars became more fuel efficient […]Read More »

Where are your future customers?

Every hot trend reaches a point I like to call the “Uncle Larry moment.” You know what I mean. It’s the juncture where one of your older relatives announces he’s taken up something that had seemed cutting edge, futuristic, and exciting up till that second. Facebook and Twitter have long passed the Uncle Larry moment. […]Read More »

Being on board with social evolutions

Every hot trend reaches a point I like to call the “Uncle Larry moment.” You know what I mean. It’s the juncture where one of your older relatives announces he’s taken up something that had seemed cutting edge, futuristic, and exciting up till that second. Facebook and Twitter have long passed the Uncle Larry moment. […]Read More »

Changing customers

At HP, we have an Executive Briefing Center; where our large corporate clients come to be briefed about the latest technologies and products that are either in development or about to hit the market. Now, technically this service is for them. We are offering them information and opportunities to stay ahead of the newest advancements […]Read More »

Older Entries »