Scanning Tunnel: Creating one that works

Kroger: A Case Study (Continued)

Can a scanning tunnel change the nature of a business? For example, as I’ve mentioned a few times now, I’m not a huge fan of putting too much emphasis on ROI in the innovation process. However, there are businesses and industries where trying to downplay ROI in the ranking process would create resistance and frustration […]

scanning tunnel

The Killer Question Mentality

Kroger: A Case Study (Continued)

One of the most interesting aspects of how Kroger uses the Killer Questions is that they’ve worked to implement a Killer Question mentality. The employees understand that a Killer Question is about learning/seeing/considering something you wouldn’t have learned/seen/considered otherwise. They incorporate that mentality into their day-to-day observations, ideation, and innovation. When Kroger does explicitly ask […]

killer question

Customizing Beyond The Obvious

Adopt and Adapt

I don’t know what your needs are. I don’t know what drove you to pick up Beyond The Obvious, read it, and (hopefully) work through the exercises. It’s possible you weren’t completely sure of your needs at the beginning of the book either. However, you should now have a sense of how you can use […]

Beyond The Obvious

Pitch Timing and Selling Your Idea

Making Your Pitch Keep the pitch simple, and build it around the Guy Kawasaki Rule of 10/20/30: 10 slides, 20 minutes, nothing smaller than 30-point font. Remember that you are telling a story; you want a spokesperson who can bring the idea to life and get people excited. Practice pitching the idea before you take […]

pitch

Group dynamics and ranking

The Ranking System

Before we start ranking I want you to think about group dynamics for a second. Ideally you will have somewhere between five and ten people participating in your ideation group. These people will be drawn from all divisions of your company, including, but not limited to, engineering, marketing, and executive. Some of them will be […]

group

Individual Ideas in Workshop Groups

Sharing and Grouping

At the end of the ideation part of the workshop, have the team members briefly talk through their individual ideas. Have them take their Post-it notes and place them on a flip chart or other surface that everyone can see. Get through this process quickly. You don’t need master’s dissertations. Start to group the Post-its […]

individual ideas

Ideas? Don’t give up on them

Sharing Homework Observations

Once everyone is settled into the meeting, it’s time to share what you’ve discovered.  I generally give a quick recap of our area of focus, not about the ideas yet. I start off by asking the participants to share their own list of the assumptions and rules that define how the industry and organization operates. […]

ideas

Killer Questions and Stepping Outside

Do Your Homework

Once you have assigned your Killer Questions, briefed your group, and set the date for the innovation session, it’s time for everyone involved to do observational homework. This is exactly what it sounds like. You need your team to get out of the office, into the real world, and make as many observations as possible […]

step outside and ask the killer questions