Brainstorming Quality Ideas

Working the Workshop

I’ve given you my system for using the Killer Questions to generate the quality ideas that lead to great innovations. Now comes your challenge: getting this information out of the book and into your organization. In this chapter I’ll give you a few essential rules for running a successful innovation workshop, including how to select […]

quality ideas

Gray wave and assisted living

What will your company’s value chain look like in five years?

So, how do you determine where you, as an individual or a business, will be in five years? You can’t say where exactly you’re going because you can’t predict what’s going to happen in the world. However, you can challenge yourself to change. In 2001 Apple’s sales figures were in decline. The company had yet […]

gray wave

Time-sensitive Customers

How can I cut the transaction time a customer experiences with my product?

I mentioned in chapter 7 how my wife loves to look for travel bargains. Her main goal is to save money, and she considers spending several hours comparison shopping a fair tradeoff for savings. I’m kind of the opposite; in the very rare instances when I have to make my own travel plans I all […]

customers

Free Shipping!

Can I reduce by half or double my distribution cost?

The other day my daughter Rachel ordered some shoes from Zappos. She’s used them a few times in the past, and the next morning she got an e-mail saying her shoes had been shipped overnight as a reward for being a good customer. Now, one of Zappos’ gimmicks is that shipping is always free, but […]

shipping

The promise of online dating?

What new distribution channels need to be created to reach customers?

Are you in a serious relationship or married? If so, how did you meet your spouse or partner? I work with a lot of young single people and most, if not all, of them have tried online dating. Some of them are young enough that the idea of not using online dating sites is incomprehensible. […]

online dating

The changing customer base

What sales approaches need to be developed to reach new customers?

Lately I’ve been hearing a lot about the impending retirement surge caused by baby boomers finally leaving the workplace and how it will affect changes in the tech industry. The combined worth of this market segment is roughly in the $2 trillion bracket. That’s a lot of disposable income—and a lot of freed-up time for […]

Digital Twins

What is the process used by my customer to discover my product?

Do you have a digital twin? The concept first formed on consumer sites like Yelp, but it’s becoming a catchphrase in marketing and sales. The idea is that dedicated users of sites like Yelp eventually notice that there are other users whose tastes, interests, and “favorites” match their own. These digital twins do not “know” […]

Savings from your input cost

What input, if reduced, would allow me to cut the price by 25 percent?

There is a reason that the percentage in this question is as high as it is. Sure, it would sound less scary and more reasonable if I asked you how you could cut your price by 5 percent, or maybe 8 percent, but that would be missing the point. If you want potentially game-changing moves […]

Looking at information and ideas

What are we throwing away because we assume it has no value?

My wife is famous for being a little frugal. She once routed me and our son Logan from Las Vegas to Phoenix to Los Angeles and finally to San Jose because she could save twenty bucks each over the nonstop fare. Kind of nuts, right? But if I’m honest I have the same mind-set in […]