Killer Questions and Stepping Outside

Do Your Homework

Once you have assigned your Killer Questions, briefed your group, and set the date for the innovation session, it’s time for everyone involved to do observational homework. This is exactly what it sounds like. You need your team to get out of the office, into the real world, and make as many observations as possible […]

step outside and ask the killer questions

Ideation Workshop Game Plan

Coordinating Your Workshop

So what do you need to know as the leader of an ideation workshop? A workshop has multiple elements—participants, Killer Questions, and so on—but at the end of the day, the quality of the ideas directly relates to your ability to create a highly functional, highly effective group. In the following series of posts I’m […]

ideation workshop

Golden Rules of Innovation Workshops: Killer Questions

Rule #1: Set a focus. The first critical error David and his group made was failing to focus their attempt to generate ideas. As we’ve defined in the FIRE method, focus is essential in order to give people a targeted, specific area of investigation. Pick one aspect of your industry or organization, and decide whether […]

Killer Questions

Brainstorming Quality Ideas

Working the Workshop

I’ve given you my system for using the Killer Questions to generate the quality ideas that lead to great innovations. Now comes your challenge: getting this information out of the book and into your organization. In this chapter I’ll give you a few essential rules for running a successful innovation workshop, including how to select […]

quality ideas

Gray wave and assisted living

What will your company’s value chain look like in five years?

So, how do you determine where you, as an individual or a business, will be in five years? You can’t say where exactly you’re going because you can’t predict what’s going to happen in the world. However, you can challenge yourself to change. In 2001 Apple’s sales figures were in decline. The company had yet […]

gray wave

Time-sensitive Customers

How can I cut the transaction time a customer experiences with my product?

I mentioned in chapter 7 how my wife loves to look for travel bargains. Her main goal is to save money, and she considers spending several hours comparison shopping a fair tradeoff for savings. I’m kind of the opposite; in the very rare instances when I have to make my own travel plans I all […]

customers

Free Shipping!

Can I reduce by half or double my distribution cost?

The other day my daughter Rachel ordered some shoes from Zappos. She’s used them a few times in the past, and the next morning she got an e-mail saying her shoes had been shipped overnight as a reward for being a good customer. Now, one of Zappos’ gimmicks is that shipping is always free, but […]

shipping

The promise of online dating?

What new distribution channels need to be created to reach customers?

Are you in a serious relationship or married? If so, how did you meet your spouse or partner? I work with a lot of young single people and most, if not all, of them have tried online dating. Some of them are young enough that the idea of not using online dating sites is incomprehensible. […]

online dating

The changing customer base

What sales approaches need to be developed to reach new customers?

Lately I’ve been hearing a lot about the impending retirement surge caused by baby boomers finally leaving the workplace and how it will affect changes in the tech industry. The combined worth of this market segment is roughly in the $2 trillion bracket. That’s a lot of disposable income—and a lot of freed-up time for […]