Education and Change

The Department of Education: A Case Study

About a year ago I got a call inviting me to participate in a meeting with the Department of Education because they were actively looking at ways to innovate how kids are educated. I agreed to participate in a meeting in San Francisco, and I was happy to have the opportunity to do so. My […]

education

Scanning Tunnel: Creating one that works

Kroger: A Case Study (Continued)

Can a scanning tunnel change the nature of a business? For example, as I’ve mentioned a few times now, I’m not a huge fan of putting too much emphasis on ROI in the innovation process. However, there are businesses and industries where trying to downplay ROI in the ranking process would create resistance and frustration […]

scanning tunnel

The Killer Question Mentality

Kroger: A Case Study (Continued)

One of the most interesting aspects of how Kroger uses the Killer Questions is that they’ve worked to implement a Killer Question mentality. The employees understand that a Killer Question is about learning/seeing/considering something you wouldn’t have learned/seen/considered otherwise. They incorporate that mentality into their day-to-day observations, ideation, and innovation. When Kroger does explicitly ask […]

killer question

Customizing Beyond The Obvious

Adopt and Adapt

I don’t know what your needs are. I don’t know what drove you to pick up Beyond The Obvious, read it, and (hopefully) work through the exercises. It’s possible you weren’t completely sure of your needs at the beginning of the book either. However, you should now have a sense of how you can use […]

Beyond The Obvious

Pitch Timing and Selling Your Idea

Making Your Pitch Keep the pitch simple, and build it around the Guy Kawasaki Rule of 10/20/30: 10 slides, 20 minutes, nothing smaller than 30-point font. Remember that you are telling a story; you want a spokesperson who can bring the idea to life and get people excited. Practice pitching the idea before you take […]

pitch

Individual Ideas in Workshop Groups

Sharing and Grouping

At the end of the ideation part of the workshop, have the team members briefly talk through their individual ideas. Have them take their Post-it notes and place them on a flip chart or other surface that everyone can see. Get through this process quickly. You don’t need master’s dissertations. Start to group the Post-its […]

individual ideas

Killer Questions and Stepping Outside

Do Your Homework

Once you have assigned your Killer Questions, briefed your group, and set the date for the innovation session, it’s time for everyone involved to do observational homework. This is exactly what it sounds like. You need your team to get out of the office, into the real world, and make as many observations as possible […]

step outside and ask the killer questions

Ideation Workshop Game Plan

Coordinating Your Workshop

So what do you need to know as the leader of an ideation workshop? A workshop has multiple elements—participants, Killer Questions, and so on—but at the end of the day, the quality of the ideas directly relates to your ability to create a highly functional, highly effective group. In the following series of posts I’m […]

ideation workshop

Golden Rules of Innovation Workshops: Killer Questions

Rule #1: Set a focus. The first critical error David and his group made was failing to focus their attempt to generate ideas. As we’ve defined in the FIRE method, focus is essential in order to give people a targeted, specific area of investigation. Pick one aspect of your industry or organization, and decide whether […]

Killer Questions