Lately I’ve been hearing a lot about the impending retirement surge caused by baby boomers finally leaving the workplace and how it will affect changes in the tech industry. The combined worth of this market segment is roughly in the $2 trillion bracket. That’s a lot of disposable income—and a lot of freed-up time for […]
Do you sell atoms or bytes? Do you think that your answer could change over the next five years? Think about Amazon and the Kindle. Jeff Bezos asked, What is my role going to be if the nature of books changes? He realized that to stay relevant and necessary his company needed to retain control […]
I’m an innovation guy. It may not say so on my business card, but that’s what I do. I encourage people, whether inside HP or in my meetings with customers around the world, to accept that they and their product are going to have to change. No matter how popular and successful your work is, […]
The designers and engineers who work at HP face many challenges in getting their ideas signed off on. It’s a long process from an idea to a finished prototype. Before any product can hit the market, it faces one final test. I take the prototype home, give it to my wife, and say, “Tell me […]
About a year ago I got a call inviting me to participate in a meeting with the Department of Education because they were actively looking at ways to innovate how kids are educated. I agreed to participate in a meeting in San Francisco, and I was happy to have the opportunity to do so. My […]
Odds are that you and your competitors are actually competing in two distinct ways. The obvious battle is the one to win customers from each other. The less obvious, but equally important, one is the battle for the resources required to produce your product. We touched on the concept of unexpected jolts, and how the […]
Making Your Pitch Keep the pitch simple, and build it around the Guy Kawasaki Rule of 10/20/30: 10 slides, 20 minutes, nothing smaller than 30-point font. Remember that you are telling a story; you want a spokesperson who can bring the idea to life and get people excited. Practice pitching the idea before you take […]
The other day my daughter Rachel ordered some shoes from Zappos. She’s used them a few times in the past, and the next morning she got an e-mail saying her shoes had been shipped overnight as a reward for being a good customer. Now, one of Zappos’ gimmicks is that shipping is always free, but […]
I’ve given you my system for using the Killer Questions to generate the quality ideas that lead to great innovations. Now comes your challenge: getting this information out of the book and into your organization. In this chapter I’ll give you a few essential rules for running a successful innovation workshop, including how to select […]
My wife is famous for being a little frugal. She once routed me and our son Logan from Las Vegas to Phoenix to Los Angeles and finally to San Jose because she could save twenty bucks each over the nonstop fare. Kind of nuts, right? But if I’m honest I have the same mind-set in […]
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