Innovate for Time-sensitive Customers

How can I cut the transaction time a customer experiences with my product?

My wife loves to look for travel bargains. Her main goal is to save money, and she considers spending several hours comparison shopping a fair tradeoff for savings. I’m kind of the opposite; in the very rare instances when I have to make my own travel plans I all I want is to find the […]

Customers

Innovation Process: Develop…Then Design Later?

In what order do you do the R&D process? What would be the result if you flipped it?

In the traditional R&D process, the product is developed and then handed off to the design team to “wrap” it and make it look pretty. The drawback is that this approach is out of date; in the last ten years consumers have become much more design-savvy. Consumers want functional, usable design that highlights ease of […]

Innovate and Design over the Competition

What industries are analogous to ours, and what can we learn from them?

No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving, how our customers are changing, and what we need to modify in […]

Design Over Competition

Make Your Innovation Idea Happen, First!

What Comes Next?

A few years ago I saw a website offering a product called After the Rapture Pet Care. It claimed to offer a service for Christians concerned about the welfare of pets that would be left behind after the Day of Judgment. Subscribers were promised a network of non-Christians who’d swoop in, collect pets, and promise […]

Innovation Idea

Innovate to Get Ahead of the Competition: The Sputnik Moment

What products and services will I need to develop and offer to stay ahead of my competition in the next five years?

On October 4, 1957, Russia launched a beach-ball-sized satellite named Sputnik, which orbited the Earth in just over ninety-six minutes. The previous frontrunner in the space race, the United States, was now the runner up. Our only competitor had trounced us, seemingly out of nowhere. A month later the Russians sent up Laika, a small […]

Sputnik

Innovate and Adapt to The Changing Customer Base

What sales approaches need to be developed to reach new customers?

Lately I’ve been hearing a lot about the impending retirement surge caused by baby boomers finally leaving the workplace and how it will affect changes in the tech industry. The combined worth of this market segment is roughly in the $2 trillion bracket. That’s a lot of disposable income—and a lot of freed-up time for […]

Customer Base

How to Stay Relevant as an Innovator

Changing Nature of Products

Do you sell atoms or bytes? Do you think that your answer could change over the next five years? Think about Amazon and the Kindle. Jeff Bezos asked, What is my role going to be if the nature of books changes? He realized that to stay relevant and necessary his company needed to retain control […]

Stay Relevant

Finding Ways to Offer Underused Resources

What products could I create out of unused assets?

I’m an innovation guy. It may not say so on my business card, but that’s what I do. I encourage people, whether inside HP or in my meetings with customers around the world, to accept that they and their product are going to have to change. No matter how popular and successful your work is, […]

Underused Resources

The Zero-Tolerance Consumer

What is surprisingly inconvenient about my product?

The designers and engineers who work at HP face many challenges in getting their ideas signed off on. It’s a long process from an idea to a finished prototype. Before any product can hit the market, it faces one final test. I take the prototype home, give it to my wife, and say, “Tell me […]

zero-tolerance consumer

Education and Change

The Department of Education: A Case Study

About a year ago I got a call inviting me to participate in a meeting with the Department of Education because they were actively looking at ways to innovate how kids are educated. I agreed to participate in a meeting in San Francisco, and I was happy to have the opportunity to do so. My […]

Education