Individual Ideas in Workshop Groups

Sharing and Grouping

At the end of the ideation part of the workshop, have the team members briefly talk through their individual ideas. Have them take their Post-it notes and place them on a flip chart or other surface that everyone can see. Get through this process quickly. You don’t need master’s dissertations. Start to group the Post-its […]

Area of Focus for Workshop Groups

Preparing for Your Workshop

The ideas you generate in your workshop are only ever going to be as good as the people in the group. I want people of different ages, races, education levels, economic statuses, and beliefs to come up with an area of focus. Theoretically, I want twenty-three-year-old inner-city scholarship kids sitting next to corn-fed engineers three […]

Area of Focus

Ideation Workshop Game Plan

Coordinating Your Workshop

So what do you need to know as the leader of an ideation workshop? A workshop has multiple elements—participants, Killer Questions, and so on—but at the end of the day, the quality of the ideas directly relates to your ability to create a highly functional, highly effective group. In the following series of posts I’m […]

Ideation Workshop

Innovation Savings: Your Input Cost

What input, if reduced, would allow me to cut the price by 25 percent?

There is a reason that the percentage in this question is as high as it is. Sure, it would sound less scary and more reasonable if I asked you how you could cut your price by 5 percent, or maybe 8 percent, but that would be missing the point. If you want potentially game-changing moves […]

Input Cost

Innovate for Time-sensitive Customers

How can I cut the transaction time a customer experiences with my product?

My wife loves to look for travel bargains. Her main goal is to save money, and she considers spending several hours comparison shopping a fair tradeoff for savings. I’m kind of the opposite; in the very rare instances when I have to make my own travel plans I all I want is to find the […]

Customers

Innovation Process: Develop…Then Design Later?

In what order do you do the R&D process? What would be the result if you flipped it?

In the traditional R&D process, the product is developed and then handed off to the design team to “wrap” it and make it look pretty. The drawback is that this approach is out of date; in the last ten years consumers have become much more design-savvy. Consumers want functional, usable design that highlights ease of […]

Innovate and Design over the Competition

What industries are analogous to ours, and what can we learn from them?

No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving, how our customers are changing, and what we need to modify in […]

Design Over Competition

Make Your Innovation Idea Happen, First!

What Comes Next?

A few years ago I saw a website offering a product called After the Rapture Pet Care. It claimed to offer a service for Christians concerned about the welfare of pets that would be left behind after the Day of Judgment. Subscribers were promised a network of non-Christians who’d swoop in, collect pets, and promise […]

Innovation Idea

Innovate to Get Ahead of the Competition: The Sputnik Moment

What products and services will I need to develop and offer to stay ahead of my competition in the next five years?

On October 4, 1957, Russia launched a beach-ball-sized satellite named Sputnik, which orbited the Earth in just over ninety-six minutes. The previous frontrunner in the space race, the United States, was now the runner up. Our only competitor had trounced us, seemingly out of nowhere. A month later the Russians sent up Laika, a small […]

Sputnik

Innovate and Adapt to The Changing Customer Base

What sales approaches need to be developed to reach new customers?

Lately I’ve been hearing a lot about the impending retirement surge caused by baby boomers finally leaving the workplace and how it will affect changes in the tech industry. The combined worth of this market segment is roughly in the $2 trillion bracket. That’s a lot of disposable income—and a lot of freed-up time for […]

Customer Base