Gray wave and assisted living

What will your company’s value chain look like in five years?

So, how do you determine where you, as an individual or a business, will be in five years? You can’t say where exactly you’re going because you can’t predict what’s going to happen in the world. However, you can challenge yourself to change. In 2001 Apple’s sales figures were in decline. The company had yet […]

Gray wave

Weak Signals

How can I take advantage of emerging trends and fads?

“Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the future, even if they themselves don’t know it yet. If you pay attention to […]

Weak Signals

Where are your future customers?

How will you identify and locate customers in five years? Every hot trend reaches a point I like to call the “Uncle Larry moment.” You know what I mean. It’s the juncture where one of your older relatives announces he’s taken up something that had seemed cutting edge, futuristic, and exciting up till that second. Facebook […]

customers

Ideas? Don’t give up on them

Sharing Homework Observations

Once everyone is settled into the meeting, it’s time to share what you’ve discovered.  I generally give a quick recap of our area of focus, not about the ideas yet. I start off by asking the participants to share their own list of the assumptions and rules that define how the industry and organization operates. […]

ideas

Group dynamics and ranking

The Ranking System

Before we start ranking I want you to think about group dynamics for a second. Ideally you will have somewhere between five and ten people participating in your ideation group. These people will be drawn from all divisions of your company, including, but not limited to, engineering, marketing, and executive. Some of them will be […]

group

Digital Twins

What is the process used by my customer to discover my product?

Do you have a digital twin? The concept first formed on consumer sites like Yelp, but it’s becoming a catchphrase in marketing and sales. The idea is that dedicated users of sites like Yelp eventually notice that there are other users whose tastes, interests, and “favorites” match their own. These digital twins do not “know” […]

Beyond the Killer Idea

Go Forth and Innovate (Final)

I’ve been able to succeed because I’ve generated a system that guides me past the obvious ideas and straight toward the killer idea. I also have the confidence to push for my ideas and make sure they get a chance to prove themselves. So, if you find yourself with a killer idea, but are lacking […]

Killer Idea

The Permission to Innovate

Go Forth and Innovate (Conclusion Part 2)

“I hereby grant you all permission to innovate.” Some people don’t believe that they can generate the ideas their companies need. A story from a few years ago, when HP acquired a small start-up, illustrates the reason behind this mind-set perfectly. As part of the process of introducing the new team to HP, I hosted […]

Permission to Innovate