The Killer Question Mentality

Kroger: A Case Study (Continued)

One of the most interesting aspects of how Kroger uses the Killer Questions is that they’ve worked to implement a Killer Question mentality. The employees understand that a Killer Question is about learning/seeing/considering something you wouldn’t have learned/seen/considered otherwise. They incorporate that mentality into their day-to-day observations, ideation, and innovation. When Kroger does explicitly ask […]

killer question

Customizing Beyond The Obvious

Adopt and Adapt

I don’t know what your needs are. I don’t know what drove you to pick up Beyond The Obvious, read it, and (hopefully) work through the exercises. It’s possible you weren’t completely sure of your needs at the beginning of the book either. However, you should now have a sense of how you can use […]

Beyond The Obvious

Pitch Timing and Selling Your Idea

Making Your Pitch Keep the pitch simple, and build it around the Guy Kawasaki Rule of 10/20/30: 10 slides, 20 minutes, nothing smaller than 30-point font. Remember that you are telling a story; you want a spokesperson who can bring the idea to life and get people excited. Practice pitching the idea before you take […]

pitch

Individual Ideas in Workshop Groups

Sharing and Grouping

At the end of the ideation part of the workshop, have the team members briefly talk through their individual ideas. Have them take their Post-it notes and place them on a flip chart or other surface that everyone can see. Get through this process quickly. You don’t need master’s dissertations. Start to group the Post-its […]

individual ideas

Killer Questions and Stepping Outside

Do Your Homework

Once you have assigned your Killer Questions, briefed your group, and set the date for the innovation session, it’s time for everyone involved to do observational homework. This is exactly what it sounds like. You need your team to get out of the office, into the real world, and make as many observations as possible […]

step outside and ask the killer questions

Area of Focus for Workshop Groups

Preparing for Your Workshop

The ideas you generate in your workshop are only ever going to be as good as the people in the group. I want people of different ages, races, education levels, economic statuses, and beliefs to come up with an area of focus. Theoretically, I want twenty-three-year-old inner-city scholarship kids sitting next to corn-fed engineers three […]

AREA OF FOCUS

Ideation Workshop Game Plan

Coordinating Your Workshop

So what do you need to know as the leader of an ideation workshop? A workshop has multiple elements—participants, Killer Questions, and so on—but at the end of the day, the quality of the ideas directly relates to your ability to create a highly functional, highly effective group. In the following series of posts I’m […]

ideation workshop

Golden Rules of Innovation Workshops: Killer Questions

Rule #1: Set a focus. The first critical error David and his group made was failing to focus their attempt to generate ideas. As we’ve defined in the FIRE method, focus is essential in order to give people a targeted, specific area of investigation. Pick one aspect of your industry or organization, and decide whether […]

Killer Questions

Brainstorming Quality Ideas

Working the Workshop

I’ve given you my system for using the Killer Questions to generate the quality ideas that lead to great innovations. Now comes your challenge: getting this information out of the book and into your organization. In this chapter I’ll give you a few essential rules for running a successful innovation workshop, including how to select […]

quality ideas